Before you buy anything from a diamond online shop or any online shops, it is best to evaluate their purchase policies. Such policies are meant not only to protect the shop but also to attract customers. Here we have consolidated a list of best in-practice policies for diamond online shops beneficial to the customers of course. Hence, it serves as a brief guideline as to what to expect for the terms and conditions associated with your online purchase.

~ Payment terms: Pay only after you receive your diamond ring
This clause eliminates the fear associated with paying for your online item before you receive it. At least this provides you with a peace of mind that until the item arrives (and that if it arrives) then will you be worrying about it. It’s always good to pay on delivery just like paying after eating.

~ Payment terms upgrade: Pay only after you receive your diamond ring of the correct quality.
This clause is analogous to paying only if you are satisfied. As most diamond online shops provide a legitimate certificate that comes with the diamond, you could easily check whether the diamond you bought is of the right quality as you were specified on their website. Failing of which, you can exercise your right to reject the item! 

 ~ Return Policy: A full refund within 30 days
Did you have a time when you had to attend a really grand event and just needed to wear something stunning to attract some attraction but on a budget? Ride on this policy! Purchase the diamond ring to wear for the event and demand a refund from the diamond online shop within 30 days (after the event). Usually these online shops will also tag this policy with a “no question asked” term. But do note to not over do this, or you might end up in their “unlikely customers” list.

~ Certificates: Don’t leave the diamond online shop without one
The best proof of the quality of your diamond is given on a certificate from a respectable lab (eg. GIA, AGS). Please do make sure that your diamond online shop provides the certificate, or else suffer the consequences of being unable to authenticate your diamond.

~ Life-time upgrade plan: Upgrade you current diamond to one with higher quality
20 years down the road after you purchased your first diamond, you are still given the opportunity to retain 90% of its original price to upgrade to another diamond of higher quality. Who said diamond value depreciates over time?

~ Customer service: Always contactable, 24/7 hours.
Though this is not exactly a purchase policy, it is good to make sure that you have at least a number or an address to contact if something unfortunate were to happen to your diamond you bought online. It make more sense too if you try to email or contact the customer service to test their speed or quality of service (I always do that)!

~ Complimentary gifts: Optional and good to have
Such things always works as a charm, be it a 10% discount for the ring setting, 10/20 dollar voucher, a 20% discount on subsequent purchases or a special diamond polishing cloth, it still draws a hell of an attraction to customers. Other than that, it’s always good to know that the diamond online shop that you are purchasing from is actively retaining customers.