Some online shops have developed technologies in order to retain as much as possible the ‘look and feel’ advantage from the physical shops. For example, James Allen has come up with the “virtual loupe” to solve this issue. While looking at the virtual loupe of the diamond with 40x magnification and with no magnification, you could compare between the quality of the diamond and the impression it will give to the naked eye.

There is more than one reason for you to buy your diamond or diamond ring online. Given the advancement of IT technology and 3D visualization for the past 10 years, the shopping experience of buying diamonds online has improved tremendously. This has truly minimized the ‘touch and feel gap’ between the physical diamond and the diamond you see online through an enhanced 3D visualization graphic interface. Here we shall not hesitate and list down the reasons why we are advocates of shopping diamonds online.