Basically, the price you paid for a diamond depends greatly on the grading printed on its certificate. We all know that GIA and AGS are two of the most recognized diamond grading associations and because of this, diamonds with their certificates are able to fetch a higher price compared to a similar grade diamond with certificates from other associations. Frankly speaking, the premium doesn’t really come only from its branding but rather the consistency and strict standards that GIA and AGS deliver and maintain. Let’s discuss about this in a little …

You have picked out the perfect diamond and ring design you want, with surprising proposal idea. Now, you need to hunt for her ring size. The proposal will be completely perfect and sweet if the ring she put on is completely fit to her lady finger. Here are some tips which you can measure the ring size accurately in a secret way.
1. Sleeping = under your control: This is the most recommended way as all are under your control when she is sleeping! While she is sleeping tightly in the middles of the …

(Jan 2010, BEIJING) China last year overtook Japan to become the world’s second largest diamond market behind the United States with trade on the Shanghai diamond exchange rising 16.4 per cent to more than US$1.5 billion, the state media said.
The official Xinhua news agency said yesterday that the year-on-year rise, when much of the rest of the world was mired in deep recession, was due to China’s boisterous economic growth in 2009, which reached 8.7 per cent.
‘As the economy continued to develop in a stable manner, consumer demand for jewellery …

Finally convinced to give online shopping a go for your diamonds but still lost on how to get started? Here are some guidelines for you to start as a beginner.
a)      Set your budget
Please make sure you have money to buy your house, pay for your insurance and celebrate after your proposal (if you are proposing)
b)      Choose your diamond shape
This is purely personal preference, if you really need a guide for this, check out diamond-o page here.
c)      Decide the diamond 4Cs, proportion of diamond (%depth/%table) (which are available for your budget of course). Check …

Some online shops have developed technologies in order to retain as much as possible the ‘look and feel’ advantage from the physical shops. For example, James Allen has come up with the “virtual loupe” to solve this issue. While looking at the virtual loupe of the diamond with 40x magnification and with no magnification, you could compare between the quality of the diamond and the impression it will give to the naked eye.